The Business of Formula One
* Volume One: The Sport, the Teams, the Drivers and the Media
* Volume Two: The Market, the Sponsors, Hospitality and the Races

如果你是運動行銷人員,還是跑這條線的體育記者,或是根本是無可救藥的F1的資深車迷,我建議可以參考這兩本專書。合購£895(€1,576)。

我沒看F1,不過若有什麼單位願意買下這兩本報告,我會很感激的。

延伸:

* The Business of Formula One – Executive summary(pdf)