三年前的今日對今日的選舉多所盼望和期待,但實至今日選舉在網路上的作為還是殘花敗柳。不在其位不能謀其政,但還是可以多看看書解解悶。這本書

Their developmental analyses of how and why campaign organizations create specific online structures illuminates the reciprocal relationship between these production practices and the structures of both the campaign organization and the electoral arena. This practice-based approach and the focus on campaigns as Web producers make the book a significant methodological and theoretical contribution to both science and technology studies and political communication scholarship.

有志紮實從事此業的研究和實務工作者所不可遺漏的一本書。書的目錄剛好就是企劃的各思考階段:

* Web Campaigning: Introduction and Overview
* Tracing Practices within a Web Sphere
* Informing
* Involving
* Connecting
* Mobilizing
* Explaining the Adoption of Web Campaigning Practices
* Web Campaigning: Implications and Trajectory

剛出版。