Their developmental analyses of how and why campaign organizations create specific online structures illuminates the reciprocal relationship between these production practices and the structures of both the campaign organization and the electoral arena. This practice-based approach and the focus on campaigns as Web producers make the book a significant methodological and theoretical contribution to both science and technology studies and political communication scholarship.
* Web Campaigning: Introduction and Overview
* Tracing Practices within a Web Sphere
* Explaining the Adoption of Web Campaigning Practices
* Web Campaigning: Implications and Trajectory