不尋常的舉動,Tom Foremski 在 SiliconValleyWatcher.com 指出 IBM 在本週即將開始鼓勵員工書寫 blogs:
Early next week IBM will introduce what could be the largest corporate blogging initiative so far, in a bid to encourage any of its 320,000 staff to become more active in online tech communities.
補充:
As has been reported on a variety of blogs around the net, IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of “blogging".
舊談:
更新:
Guidelines for IBM Bloggers
* Know the IBM Business Conduct Guidelines
* Be who you are
* Speak in the first person
* Use a disclaimer
* Managers and executives take note
* Respect copyright and fair use laws
* Protecting confidential and proprietary information
* IBM’s business performance
* Protect IBM’s clients, business partners and suppliers
* Respect your audience and your coworkers
* Add value
* Apply the skills and values learned from participation in IBM jams, IBM forums and other kinds of online collaboration
* Know your fellow bloggers
* Don’t pick fights
* Be the first to respond to your own mistakes
* Use your best judgment
* Don’t forget your day job
探索更多來自 T.H. Schee 的內容
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奧美在 blogging 跌過一次跤:
http://www.site-9.com/blog/archives/000482.html
http://www.site-9.com/blog/archives/2005/02/is_ogilvy_mather_testin.html
Joi Ito 也寫過這一件事。
早上我也是對著 Don’t forget your day job 這一點猛點頭耶.. 看來日後某公司的 blog 政策一定不能漏了這一點 XD
我這裡報個馬…奧美公關也正要訂全球員工blogging的policy. 這很具有指標意義, 會影響到許多產業的blogging policy as well.
我想未來頭腦清楚的人, 只要有工作的, 就無法好好的blogging~~
好棒的訊息與guideline,尤其是"Don’t forget your day job":P