Dan Gillmor 在 專欄(聖荷西水星報) 中提到 Google 已經買下 blogger.com 母公司 (Pyra) 的訊息，這不啻是為整個 bloggging sphere 投下重大的變數(now it’s getting fuzzier and harder to predict the curve)。
Synergy and consilience? Google 主管還在想 blogging 和 googling 要怎麼結合：
Nick Denton asks: “Will Google use weblog links to improve Google News?" I asked Google’s spokesman roughly the same question, but got no answer. Stay tuned, he said, because the company is just starting to figure out how it’s going to use this stuff.
新的 googlism 會是 “glogging(個落格)" 嗎？
/. 上的討論。
Elwyn Jenkins(GoogleVillage.info): Google Buys Pyra: Fuel for The Blogging World!
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T.H. Schee 
Hi Issac, good to have your visit. =)
The situation could be horribly out of “my" grasp. I was thinking that as I’m blogging for snippets of my daily life, google is caching hard on it. This can be frightening for most novice bloggers and in the long run how this will “benefit" google.com and myself is yet to be tested.
Probably we shouldn’t take dualistic approach.
But anyway, this merging is something to be noted.
Not only meaningful to media, but knowledge and brain extention
http://www.google-watch.org/
好可怕的結盟啊，媒體大者恆大。